How to Upload Couponsfrom Amazon in Facebook for Ad That Is Running
"Facebook Ads don't work for me."
That's what a lot of Amazon sellers say after they try a Facebook Ads campaign. Just most of the time information technology's not the platform's fault – they just aren't doing them right.
There'southward a bit of a learning curve to Facebook Ads, especially when you're used to search-based marketing similar Amazon PPC. This causes many sellers to surrender and miss out on all the potential benefits.
This post will give y'all a number of central things to get correct in order to get a positive return from your Facebook Ads campaigns.
Why Facebook Ads?
First of all, let'due south explain why you should intendance about Facebook Ads in the first place.
External traffic – Facebook in particular – is a great tool to abound your Amazon business organization, in a number of ways.
By borer into an additional sales channel, you open your products up to a much wider audience, with the potential to make a lot more sales than you tin on Amazon lonely. In fact, with more than than two.vi billion users on Facebook, you tin can get your products in forepart of simply about anyone.
This new sales channel and increased audition gives you the means to not only grow overall sales and greenbacks flow, but your rankings on Amazon. Amazon likes products that get sales from diverse traffic sources. This is a signal of popularity, and Amazon wants to give popular products more visibility, by style of placing them higher on Amazon search.
Higher rankings means more organic traffic, which leads to incredibly valuable organic sales.
Another reason to love off-Amazon traffic sources like Facebook is they permit you to build an audience you lot ain.
Run across, one of the troubles of selling on Amazon is that y'all don't own your customers. When someone buys your product, they're really buying from Amazon. Amazon is the one who collects their contact info and has the ability to marketplace directly to them. They tin can also take your audition away in an instant.
You lot can't become any kind of contact info from customers who buy from y'all organically on Amazon. The only way you can is if y'all get in front of them commencement on another aqueduct, and capture something similar an email or telephone number before they attain Amazon.
Once y'all accept a customer listing, you can utilise this for a range of things, similar audience building, email marketing, or fifty-fifty to launch and sell on your own site, if you e'er demand to. You'll put your concern in a much more stable position.
How to Run Facebook Ads that Move the Needle
Facebook Ads tin exist tricky for beginners. Like anything, it takes experience. Without that, you can run into some mutual beginners' mistakes, which gear up you dorsum and result in a lot of wasted ad spend.
Here are some keys to getting a positive return on your campaigns, fifty-fifty if y'all're totally new to Facebook Ads.
Optimize Your Detail Page First
First, the biggest mistake that people make – particularly Amazon sellers – is running ads to a product folio that is non properly optimized.
This is the best way to waste material a bunch of advertisement spend. Not simply that, yous tin can easily terminate up driving traffic to your competitors.
Before you think near driving paid ads to your Amazon listing, it should be optimized for conversions. Make sure your listing copy is easily read and conveys the benefits and use cases of your product. Make sure your images are articulate and show your product in a good low-cal.
If your listing is only a mess of keywords, yous're going to plough people off. With the number of sponsored and related products showing upwardly on detail pages today, there'southward a good gamble yous'll terminate up spending coin but to help your competitors make more than sales.
Target Based on Data
As mentioned before, there are nearly 3 billion users on Facebook, but it's going to price close to Jeff Bezos' net worth to get your ads in front of every one of them.
Poor audience targeting is a common reason advertising spend gets out of control. While audiences can be too narrow as well, information technology's about mutual to notice overly broad audiences.
The all-time targeting audiences are based on something clear, rather than guesswork.
Instead of thinking "ok, I guess my customers are between 25-twoscore years old and like shoes", build audiences around people who have expressed interest in your products or your brand. If you already have a customer list, this is perfect. Use your listing to create a custom audience, and target ads to a lookalike audience of that list. This is one reason collecting contact info from your customers is so valuable. It allows you to build focused audiences and run more assisting ads in the futurity.
If you lot don't have an email listing still, use what y'all accept. This could be Facebook Pixel information, fanpage likes, people who interact with you in Messenger. You lot can as well download the data Amazon gives you on your past customers and employ that to build a custom audience. Every bit long as you accept names and addresses, equally well as a decent sample size of past sales, yous'll be able to match some to brand a custom audience.
It's possible to go a good ROI from cold audience targeting, but more often than not, Facebook's matching engine volition practise a improve job of finding your ideal target customer.
Qualify Your Traffic
A lot of people want to build a sales funnel equally brusk as possible – such as simply a Facebook Ad with a link to the product page on Amazon – in order to get as many conversions as possible.
Here'south what that's not a good idea.
Traffic on Amazon is very high buyer intent. People come to Amazon when they're looking for something to purchase. This means that boilerplate conversion rates are extremely high on Amazon, compared to the rest of the cyberspace.
On average, e-commerce conversion rates sit around 2-3%. On Amazon, information technology'due south 13%, and upward to 74% for Prime members.
Every bit a result, when you lot transport traffic to your product page from outside Amazon, that traffic is frequently going to convert at a lower charge per unit than the average conversion rate on Amazon. Thus, sending people straight to your product listing volition often hurt your overall conversion rate.
As a ranking factor, a lower conversion charge per unit ways lower keyword rankings – the reverse of what y'all desire to achieve from Facebook Ads.
So, unless the people you lot're sending are already qualified and have a loftier buyer-intent, you should utilize an intermediate step, like a landing folio or a Messenger bot. This intermediate step can be used to give information about your production, earlier giving a link to go through to Amazon.
A uncomplicated landing page made with LandingCube
People who are mildly interested but not prepare to buy (or those who aren't interested at all) leave at this footstep, never really reaching Amazon. While only people with the intent to buy right now click through to the product page.
This gets you college conversion rates, which gives a positive signal to Amazon.
Offering a Discount
We see a lot of ads when we're on Facebook. We're besides very rarely in a heir-apparent'southward mindset when nosotros're scrolling Facebook. Yous need to provide something to make your ad stand out, and take someone from mindlessly scrolling to wanting to buy your product.
A discount is a great way to attain this. People dear discounts. An ad saying "get 25% off Production A" is much more effective than one saying "buy Product A". Yous're giving your client a real incentive to click through, and there's less reliance on the benefits and features of your product to convince them.
Capture Contact Details
Nosotros mentioned earlier that driving traffic from outside Amazon lets yous collect contact info and build a list.
Don't run Facebook Ads and miss out on this opportunity.
A lot of people don't want to exercise Facebook Ads because they're expensive, and they're not wrong. Facebook Ads are expensive, and running ads to make a profit, while keeping pricing competitive on Amazon, is tough.
Just the value y'all get out of Facebook Ads is more than just the dollar amount in profit. You've got to consider that each electronic mail subscriber you get tin provide a certain amount of value in the time to come, and this is where function of your ad spend is going.
This is where the previous two points – qualify traffic and offer a discount – play into things besides. Take this unproblematic outline for how to build out your Facebook Ads funnel:
- Step Ane: Facebook Advertizement
- Footstep Ii: Landing page with a disbelieve code when the customer opts in with email
- Step Three: Go to Amazon
This qualifies your traffic, gives an incentive to click through (and to buy when they get to Amazon), and builds your list (fifty-fifty if the customer doesn't actually buy the product in the end).
Test and Optimize
Yet another Facebook Ads misconception: running a campaign for a short time, seeing few results, and claiming the channel to be a failure.
Facebook Ads require a lot of testing and optimization, with which y'all can improve your results and cut down costs over time.
Test things like audiences, different styles of copy, different images, and even different funnels (ie landing page vs Messenger vs directly to Amazon). Then run across what brings you the all-time results.
For this reason, it's important to have a decent budget to play with when getting into Facebook Ads. If you lot're trying to spend a footling money and become a positive ROI correct off the bat, honestly you lot'd be amend off putting those $ into Amazon PPC instead.
Retarget
Retargeting is a cadre part of any digital marketing strategy. This means showing ads to people who have taken specific actions in the past, such as viewed a page or fabricated a purchase.
It'southward powerful because these people have taken actions that prove you they have some kind of interest in your business. By creating audiences based on these actions, you can build extremely targeted ads, as opposed to ane ad that treats anybody (regardless of their funnel stage) the same.
Unfortunately, you can't add together a pixel to your Amazon detail folio to retarget page visitors. However, y'all can enable retargeting if you use a landing page, or drive traffic through a link with a pixel embedded.
Hither'due south a good idea: build a tiered sales funnel. First, run ads to a broad audience with no discount – merely a landing folio promoting your product at full price.
Next, retarget people who visited this page but didn't click through, with a small discount – say 15% off.
Later this, retarget people who visited once again but however didn't click through with a larger discount.
This is a peachy way to maximise the profit you get from your ads, past capturing full-price sales first from those who are willing to buy without a large discount.
Facebook Ads for Amazon: In Summary
Facebook Ads can be a huge and powerful growth lever for an Amazon business. A successful strategy can not only abound your visibility on Amazon and your cash flow, but build fundamental assets for your business similar an email list.
Using the seven keys outlined above volition put you lot on rails to doing what a lot of Amazon sellers don't (or have tried to do only tin't), and separate yourself from the competition.
Source: https://freeup.net/blog/business-tips/facebook-ads-amazon/
Postar um comentário for "How to Upload Couponsfrom Amazon in Facebook for Ad That Is Running"